You are competing with 150,000+ other channel partners. There are only so many hours in a day, and only so many opportunities. You need to bring something to the table to earn the trust of your Strategic Partner, then you need to know how to navigate their organization to get the traction you want.
At Active Alliances we have a team who is already engaged with the major players. We know how to navigate through your Strategic Partners' programs, seller engagement, and speaking at events. We can help you identify the programs that provide Partner funding or support so you can close deals with your customers faster.
All Strategic Partners have engagement paths with their channel partner communities. There are programs that provide funding, such as Proof of Concept and Migration Acceleration, there are lead sharing mechanisms like AWS ACE, and there are GTM paths such as Marketplaces. We can help you identify and manage the engagement paths that align to your business.
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